The Media Minefield Blog

Stay up-to-date on earned media, social media, digital advertising, crisis communications and other PR industry trends.

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Why You Need a Specialized Approach to PR

May 6, 2021

If you were suffering from a chronic health condition like vertigo or asthma, you wouldn’t go see a...

Guide to Becoming a Thought Leader

March 8, 2021

When we ask clients about their goals, one of the first things we hear is a desire to become a...

Are You Prepared to DIY Your PR Plan?

December 2, 2020

These days there is a YouTube video or MasterClass for almost everything. The “do-it-yourself”...

How to Determine Your Personal SEO Score

July 16, 2020

No matter your position or age, you are a CEO: The CEO of your own brand. Businesses spend billions...

Crisis Communication Best Practices

April 7, 2020

The Secret to Social Media: Posting with Purpose

January 28, 2020

We all know that content is king, especially on social media. However, many brands still struggle...