The Media Minefield Blog

Stay up-to-date on earned media, social media, crisis communications and other PR industry trends.

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How I’m Fighting Employee Burnout With Mandated Days Off

June 8, 2021

It's an understatement to say the pandemic radically changed the tenuous balance between our...

Why You Need a Specialized Approach to PR

May 6, 2021

If you were suffering from a chronic health condition like vertigo or asthma, you wouldn’t go...

Guide to Becoming a Thought Leader

March 8, 2021

When we ask clients about their goals, one of the first things we hear is a desire to become a...

Are You Prepared to DIY Your PR Plan?

December 2, 2020

These days there is a YouTube video or MasterClass for almost everything. The “do-it-yourself”...

How to Determine Your Personal SEO Score

July 16, 2020

No matter your position or age, you are a CEO: The CEO of your own brand. Businesses spend...

Crisis Communication Best Practices

April 7, 2020

The Secret to Social Media: Posting with Purpose

January 28, 2020

We all know that content is king, especially on social media. However, many brands still...

Earned, Owned and Paid Media: What’s the Difference?

November 4, 2019

Do you understand the differences between earned, owned and paid media? Most business owners and...

How to Build a Positive Online Presence

June 5, 2019

Here at Media Minefield, it seems like we are always talking about brand. Our brand, our...

What is Earned Media? 3 Reasons Why It Matters

March 13, 2019

A study done by Nielsen revealed that 92% of consumers say they trust earned media above all...