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Earned Media

2021: Media Minefield's Record Year in Review

December 22, 2021

From a grandparent reading “Twas The Night Before Christmas” to Buddy the Elf reading his own...

Why it Pays to Unlock the Power of Your Story

September 10, 2021

As a team of trained journalists, creatives and social storytellers, Media Minefield plays a...

News Industry Insight: When to Expect a Return to Normal

July 23, 2021

After more than a year spent on Zoom, our clients have nailed the nuances of virtual interviews....

Why You Need a Specialized Approach to PR

May 6, 2021

If you were suffering from a chronic health condition like vertigo or asthma, you wouldn’t go...

Guide to Becoming a Thought Leader

March 8, 2021

When we ask clients about their goals, one of the first things we hear is a desire to become a...

Earned, Owned and Paid Media: What’s the Difference?

November 4, 2019

Do you understand the differences between earned, owned and paid media? Most business owners and...

What is Earned Media? 3 Reasons Why It Matters

March 13, 2019

A study done by Nielsen revealed that 92% of consumers say they trust earned media above all...