The Media Minefield Blog

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Earned Media

Benefits of Hiring a Team of Experts

July 25, 2022

Our lives are made up of stories. We make them up in our heads as we walk the aisles of the grocery...

3 Messaging Myths Businesses Should Ditch

February 3, 2022

People are more connected to the world and the messages of its leaders than ever before. Top news...

2021: Media Minefield’s Record Year in Review

December 22, 2021

From a grandparent reading “Twas The Night Before Christmas” to Buddy the Elf reading his own book,...

Why it Pays to Unlock the Power of Your Story

September 10, 2021

As a team of trained journalists, creatives and social storytellers, Media Minefield plays a unique...

News Industry Insight: When to Expect a Return to Normal

July 23, 2021

After more than a year spent on Zoom, our clients have nailed the nuances of virtual interviews. In...

Why You Need a Specialized Approach to PR

May 6, 2021

If you were suffering from a chronic health condition like vertigo or asthma, you wouldn’t go see a...

Guide to Becoming a Thought Leader

March 8, 2021

When we ask clients about their goals, one of the first things we hear is a desire to become a...

Earned, Owned and Paid Media: What’s the Difference?

November 4, 2019

Do you understand the differences between earned, owned and paid media? Most business owners and...

What is Earned Media? 3 Reasons Why It Matters

March 13, 2019

A study done by Nielsen revealed that 92% of consumers say they trust earned media above all other...