The Media Minefield Blog

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Earned Media

Value of Including Earned Media in PR Plans & How to Measure Success

January 2, 2024

"Help, I'm confused." Odds are that is the sentiment of many marketing professionals.

Leveraging the Power of Earned Media

May 24, 2023

Being interviewed by the media comes with an inherent third-party credibility that is unlike...

Benefits of Hiring a Team of Experts

July 25, 2022

Our lives are made up of stories. We make them up in our heads as we walk the aisles of the grocery...

3 Messaging Myths Businesses Should Ditch

February 3, 2022

People are more connected to the world and the messages of its leaders than ever before. Top news...

2021: Media Minefield’s Record Year in Review

December 22, 2021

From a grandparent reading “Twas The Night Before Christmas” to Buddy the Elf reading his own book,...

Why it Pays to Unlock the Power of Your Story

September 10, 2021

As a team of trained journalists, creatives and social storytellers, Media Minefield plays a unique...