Benefits of Hiring a Team of Experts

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Our lives are made up of stories. We make them up in our heads as we walk the aisles of the grocery store, drive home after work and tell them as we’re talking to our friends and family. Stories are at the heart of everything we do, and it’s the reason why at Media Minefield we work to unlock the stories of our clients. We know the power they have.

Telling your business’ story anecdotally is one thing, but when you tell that story in all marketing efforts - proactive media coverage, strategic social media, digital advertising and thought leadership - that story can make a lasting and powerful impact.

The Storycentric Marketing Process

Media Minefield’s proven, unique approach to telling stories is called Storycentric Marketing. We start by discovering your story and your goals. Every business and leader has unique stories to uncover. From that point, we define your message and strategy so that every time you post on social media, talk to a reporter or put together a digital advertisement, there is consistency in the message. Finally, we deliver results. Our Storycentric Marketing approach allows us to guarantee measurable results for your earned, owned and paid media efforts. That’s the power of a story.

One of our clients, a higher education president, recently saw how a Storycentric Marketing approach can have a real impact. The school was hiring, and he posted the job on his LinkedIn. A candidate had been following the president and was introduced to the school and the president’s leadership style after seeing how the president told the school’s story. Despite the school hiring a search firm to fill this position, the man found the job through social media, applied and was hired. 

Having a proactive, Storycentric Marketing approach also helps your company weather a storm. It doesn’t take long for your credibility to be destroyed. Warren Buffet once said, “It takes 20 years to build up a reputation and 5 minutes to ruin it.” And in the age of social media, it can happen even faster. Having a PR strategy that puts your story at the center can insulate your company from a PR storm, making it simply a blip on the radar. 

Expertise in Earned, Owned and Paid Media

One person can’t be an expert at everything. To employ a Storycentric Marketing approach, you need a team of experts in social media, storytelling, media relations, digital advertising and more. Assembling that team in-house is time-consuming and costly, which is why Media Minefield builds a team of experts for you. From trained former journalists to paid media strategists, our team works together to set and execute a strategy that delivers maximum impact - with your story at the center of it all. 

After more than a decade in business, Media Minefield’s team of experts discover and define your story and deliver results.