Value of Including Earned Media in PR Plans & How to Measure Success
January 2, 2024
"Help, I'm confused." Odds are that is the sentiment of many marketing professionals.
The Media Minefield Blog
Stay up-to-date on earned media, social media, digital advertising, crisis communications and other PR industry trends.
Why an External PR Firm is an Asset to Your Internal Team
December 13, 2023
Communication is arguably the most important part of any business in today’s world. Internal...
How Business Leaders Can Balance Social Media and Privacy
October 30, 2023
“What about my privacy and my family’s?”
7 Leadership Lessons from Quarterback
October 23, 2023
One of Netflix’s top streaming shows, Quarterback, is a reminder the gridiron offers valuable...
4 Tips to Proactively Prepare Your Business For a Crisis
October 9, 2023
Every organization should have a crisis communication plan in place before a crisis happens....
You Have a News Interview – Now What?
August 17, 2023
For the past 25 years, people have asked me the same question, “The news is going to interview me....