Michelle Lawless

Executive Director | Services

Why an External PR Firm is an Asset to Your Internal Team

December 13, 2023

Communication is arguably the most important part of any business in today’s world. Internal...

4 Tips to Proactively Prepare Your Business For a Crisis

October 9, 2023

Every organization should have a crisis communication plan in place before a crisis happens....

Leveraging the Power of Earned Media

May 24, 2023

Being interviewed by the media comes with an inherent third-party credibility that is unlike...

The Importance of Social Media in a Crisis

January 18, 2023

Crises happen every day. Whether big or small, they can have an immediate impact on the brand and...

Benefits of Hiring a Team of Experts

July 25, 2022

Our lives are made up of stories. We make them up in our heads as we walk the aisles of the grocery...