For the past 25 years, people have asked me the same question, “The news is going to interview me. What do I need to know?”
In fact, someone I’ve never met asked me this question on LinkedIn recently. As an Emmy Award-winning journalist turned public relations agency entrepreneur, I have a lot of advice stemming from years on both sides of the camera.
With my more than two decades of experience working in and with the media, the heart of my advice hasn't changed. However, the implications of social media have made a traditional print, broadcast or audio interview even more valuable.