Why Executives Need an External Team to Manage Social Media

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I’ve defined the term “Social CEO” as a chief executive officer with active social media public profiles who regularly posts strategic content to benefit the business and their personal brand.

An active and engaged social media presence allows executives to connect with employees, customers, potential employees and customers and other key stakeholders. It not only benefits your professional career but it also has a direct impact on your company’s bottom line: 77 percent of consumers prefer to purchase from a company where executives are active on social media.

If you’re already convinced of the benefits, you might be dealing with another issue I often hear: I don't have the time or resources to do it myself. While many executives might turn to their internal marketing, communication or social media teams for help, I argue that hiring an external team offers many benefits for you and your business. 

Click here to read my Inc. article and learn the benefits an external team brings to an executive and their brand.

  1. Authenticity and voice
  2. Fresh perspectives
  3. Risk mitigation
  4. Objective insights