A lot of resources are spent on a brand or company's social media. Why isn’t more time spent on the social media accounts of a business's executives? Data shows it is one of the few strategic moves that simultaneously impacts hiring, retention, sales and company valuation.
More than ever before, customers are making buying decisions based on the positive online presence of a company’s leaders. In fact, 77% of consumers prefer to make purchases from a company where executives are active on social media. Digital is driving business, so it is essential for executives to have active and strategic social media channels. As part of our trademarked social media process POP®, we handle social media strategy and content for executives in a variety of industries. Depending on the leader, the business goals and the industry, there isn’t a one-size-fits-all strategy, however, there are a few universal social media content secrets leaders can apply to their own social success.
Read more about how it pays to have a social CEO in my latest article featured in Inc. here.