Whether it's potential customers or future employees, people look at more than just your website to see if they want to work with your company. They'll do an online search, check out your social media channels and even listen to your podcast, if you have one. That's why podcasting is such a unique marketing opportunity. But many companies aren't taking advantage of it. Check out my four tips for creating a company podcast that is an effective and exciting extension of your brand in my latest article featured by Inc.